Celebrating the Awujale Brand at 80: Monarch Optimistic on Ijebu State Creation

One brand that has continue to thrive over decades in the traditional setting of Nigeria and Africa in general is the Awujale of Ijebu Land, Oba Sikiru Kayode Adetona, a monarch with unbeatable records of triumph. But like every brand, taking total authority and rule over its market is top among its agenda for survival and progress, little wonder why the Awujale of the Ijebu kingdom promise to remains relentless until the creation of the Ijebu State is realized and established.

Responding to brandshell’s interview at the world press conference organized to kick start the Awujale icon at 80, Oba Sikiru Kayode Adetona, CFR, reiterate his commitment to see the Ijebu State creation in his lifetime “Ijebu is a viable land and matured enough to stand as a state… I am optimistic that Ijebu State will be created in my lifetime,  I will not rest until it is achieved” he said.

            Activities outlined for the 80^th birthday celebration of the paramount ruler who is the longest reigning first class king in Nigeria, were also rolled out by the Ijebu Renaissance Group at the world press conference.

According to the spokesman for the group, Chief Adetokunbo Fassy-Yusuff, the event will run for six days beginning with a special thanksgiving service at the Cathedral of Church of Saviour of Ijebu Ode on Sunday 4^th of May 2014 while Tuesday 6^th of May will play host to a colloquium on the Ijebu nation and a book presentation in honor of the great monarch as well as awards to distinguish winners of Oba S.K  Adetona Essay writing Competition. On May 7^th 2014,there will be the finals of the maiden edition of Awujale Adetona Football Competion at the Otunba Dipo Dina International Stadium, GRA-Ijebu Ode. Grand Reception, paying of homage to the Paramount Ruler by Ijebu Obas, sons and daughters and special prayer session at the Ijebu Ode central mosque  will take place on the 8^th and 9^th of May 2014 respectively. The grand finale which will be the grand Luncheon Party will take please at The Marquee, Otunba Dipo Dina International Stadium, Ijebu Ode, on the 10^th of May 2014.

  

         

Taking pride in the Ijebu brand, Chief Fassy-Yusuff describe Oba Adetona as a creative modernizer and achiever. “Never in history of Ijebu kingdom had the people been so blessed with a monarch who is not only a motivator and a social mobiliser but also, a monumental achiever and a strategic modernizer. Ever since ascending the throne of his forefathers, Oba Adetona has been deploying his sagacity, creative talents mien, charismatic leadership qualities and unparallel exposure to attract the best of attention and command the respect of other ethnic groups in the country...”