About Us

bRANd-shELL is an online news reporting platform with focus on Business, Brands and Marketing Commucations industry.

OUR BACKGROUND

Nigeria is fast approaching the digital era of the globe and as expected, there is an ‘attention shift’ towards this direction in all sector as majority (audience) of different background, class and age are getting digitalized by default.

This trend has left no sector with choice but to head towards the same direction if it must thrive and continue to be relevant. However, Journalism has proven to be the most venerable profession to this trend as the general audience would approximately give larger attention to new age mobile devices in seeking information and news rather then flipping through pages of the daily’s or scanning through the channels of TV/Radio broadcast medium.

Positioning to secure the Attention of the ‘migrating’ audience which is the most valuables asset to journalism, bRANd-shELL is designed to professionally champion the next phase of online gate-keeping profession (mobile Journalism) via publishing and dissemination of Brand/Business-news/Marketing-Communications activities to the online community.

Why Brand, Business and Marketing communications industry?

“if it is news, it must concern the people”

One sector that has daily influence on the people and the globe is the brand and business section which is supported by the marketing communications industry, ironically, very little information is being heard about Brands and their consumers unlike other industry and this is where bRANd-shELL comes in, to fill the vacuum.

bRANd-shELL is designed to amend the disconnect between Brands and consumers via thorough and painstaking exposure of all activities, issues and latest development that concerns the industry.

SEGMENTS/BLOGS

Ø Brand News: this segment is designed to give update and headline news in business, brands and marketing communications industry.

Ø Brand Review: This segment is designed to rate the brand equity of chosen products or services professionally reviewed by technocrats, industry players and its consumers.

Ø Brand Personality: This is an interview segment that plays host to industry executives and personalities we engage in a one on one interview on their background, professional experience and general lifestyle.

Ø Brandtainment: recent studies have shown that Brand cannot be separated from entertainment vis-à-vis entertainment from brands. This segment quenches the thirst of all entertainment thirsty audience. Brands in entertainment and entertainment in brands are creatively reported to suit general readership.

Ø Aspiring Brand: this segment is dedicated to “upcoming” and newly introduced product or services in the market.

Ø Brand Tips/Quotes: this is an education platform where brand and marketing tips and being shared to motivate the audience.

Ø Consumers Stroke: It’s a segment dedicated to give the consumers voice over patronized brands.

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