Unwavering in its commitment to continue to provide
customers with
convenient and quick
access to airtime for voice and data, the
country's 2nd largest telecoms services provider, Airtel Nigeria, has partnered with leading
quick service restaurant, Sweet Sensation, to make electronic airtime recharge available at every outlet of the fast food
brand.
The innovative service which is branded, ‘Refresh
and Recharge’ was officially unveiled at a colorful event held at the Head
Office of Sweet Sensation in Opebi, Ikeja, Lagos on April 9, 2014.
This
is coming just two weeks after the telecoms company unveiled Airtel Premier
which is an exclusive club for elite customers at an event well attended by
many important dignitaries among whom are the Minister of
Agriculture and Rural Development, Akinwunmi Adesina; Indian High Commissioner
to Nigeria, His Excellency, Shri A. R. Ghanshyam; former
Governor of Cross Rivers State, Donald Duke, Oba of Lagos, HRH Oba Akiolu
Rilwan, Wife of Ogun State Governor, Funsho Amosun, foremost British Economist,
Jim O’neill and Arsenal legend, Ray Parlour
Speaking at the launch of the unique service, the
Lagos Regional Operations Director for Airtel, Mr. Adebayo Osinowo, noted that
the telco, which remains the most innovative in terms of offerings to Nigerians, conceived the ‘Refresh &
Recharge’ package for its teeming customers as an addition to the numerous
convenient channels available for access to recharging their lines and
purchasing data bundles.
He said, “The service, which is first of its kind
in telecommunications products and services in Nigeria, was borne out of the
need to give customers of Airtel Nigeria quality service as well as convenience and value. Each time Airtel customers
walk into any Sweet Sensation outlet to get their meals, they can also top up
their lines with Airtel Easy Recharge, which is a convenient, time-saving and
secure way to get airtime without scratching cards.
“With Airtel Easy Recharge, customers, while
enjoying the cool ambience of Sweet
Sensation, can buy airtime in flexible denominations like N67, N105, N999 etc.,
which otherwise may not be possible with physical recharge cards. They can also
purchase data bundles directly in these outlets.”
He added that, “the initiative is not only
convenient, it also saves time; especially since we all like to make good use
of the time we have. More so, some customers may not want
to hold small denomination of change in their pockets. So, they can use such to
top up their airtime.” He commended the management of the reputable fast food firm for its
partnership, cooperation and commitment.
Also speaking at the occasion, the Managing Director, Sweet Sensation, Mrs. Kehinde Kamson, expressed her delight in the
partnership between Sweet Sensation and Airtel Nigeria, saying the relationship would definitely engender value added services for the two companies.
Her words: “The strategic alliance between these
two leading brands is definitely a drive towards delivery of quality and
excellent services to Nigerians as it prioritises the need of customers of both
Airtel and Sweet Sensation.”
The partnership between the two companies is powered
by Interswitch Limited, an integrated payment and transaction
processing company that provides technology integration, advisory services,
transaction processing and payment infrastructure to government, banks and
corporate organizations.
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