Loya Milk Picks Don Jazzy As Brand Ambassador, Kicks Off New Promo

Promasidor Nigeria, maker of quality food products, has chosen Michael Collins Ajereh also known as Don Jazzy as the face of its Loya Milk brand.

At the unveiling ceremony, the company also commenced an online-based promo to give consumers an opportunity to feature in a Loya TV commercial with Don Jazzy.

The commercial director, Promasidor Nigeria, Kachi Onubogu, while disclosing reasons for selecting Don Jazzy as brand ambassador for Loya Milk, said a brand ambassador will help the brand further reach its target audience.

“Our choice of Don Jazzy as brand ambassador is driven by the essence of the brand and its proposition to its target audience. Loya Premium Milk is a brand with class and taste; it is a brand with distinction and excellence, a brand that constantly rewards its loyal consumers,” Onubogu said.

Speaking on the promo mechanics, Onubogu made known that Loya milk will begin an online promo that will run from December 1 to December 31, 2012.

“From December 1 to December 31, Loya milk will start a new promo. It is going to be an online promo. All consumer needs to do is to link us on www.facebook.com/loyamilk or log on to the promo site www.tasteyourdream.com where they will enter their details - name, phone number and e-mail address. Each winner will walk away with a Samsung Galaxy S3 smartphone, a night in an hotel and also an opportunity to be in a Loya TV commercial with Don Jazzy.”

According to him, the brand is one that stands out as best in the industry and is loved by consumers, saying “Loya milk is a brand that is loved and well respected by consumers. It is known to be a brand that never hesitates to give back to its consumers. It could to be recalled that in 2011, the brand rewarded its consumers with a total of N50 million in a promo that lasted for about 90 days.”

Known for being charitable, Don Jazzy, the new brand ambassador, is a multi award-winning Nigerian record producer, singer/songwriter, and current CEO of the Mavin Records label.

Recently rated as the 36th ‘Most powerful celebrity in Africa’ by Forbes, he is an avid user of social networking sites with Twitter being his top. Don Jazzy has over 200, 000 followers and noted for giving birthday shout-outs to fans, airtime recharge cards, and even money via Twitter.

Loya is a premium milk brand on the stable of Promasidor. It’s brand promise is to deliver consistent, premium quality milk powder that assists in keeping the family strong and healthy and contains calcium, proteins and Vitamins A and D, essential for the growth of a healthy body.

The high calcium milk was re-launched in October 2010 to reposition it as a premium offering in the Nigerian milk market, It is targeted at stylish and sophisticated women who seek the best in quality.