WeChat, Mrsceonaija.com, Others Partner to Empower Babcock University Students

Lagos, 12 June 2015 – Leading global mobile voice and text chat app, WeChat, recently joined hands with MrsCEOnaija.com, the online female-centric blog and several other organisations to promote a workshop to provide career counselling tips for graduating female students of the Babcock University, Ilishan Remo, Ogun State.

Speaking at the workshop which had the theme, ‘After Graduation, What Next? It is Limitless opportunities,’ the Regional Manager, West Africa, WeChat, Mr. Idemudia Dima-Okojie Dima-Okojie harped on the need for businesses in the country, especially, young start-ups to embrace and incorporate the mobile app technology in their business plans if they are to grow and become successful.

 He described the mobile phone business as one of the most rapidly growing industries in the world, with the smartphone practically taking over the lives of half the world’s population. According to him, today at least 50 per cent of the global smartphone users are hooked on touchscreens and mobile apps, especially the latter, due to its inherent benefits for business.

For instance, he said, the WeChat app has been enhanced with several features to help businesses reach out and interact with both their customers and prospects. One of these features, he disclosed, is the Official Account, whereby companies and organisations open an account within the WeChat app.

“With these Official Accounts on our app, these organisations can now interact with their customers and prospects like never before, and more and more businesses are utilizing this feature. Today we have the likes of Etisalat, Airtel, MTN, Jobberman, Dstv, Super Sport, Jobberman, Careers24, Beat FM, and many more on our Official Accounts platform.

“With this feature, customers can now follow and interact with their respective telecoms service providers, make payments on Dstv, listen to live radio and text into TV programmes, apply for jobs instantly on Jobberman and lots more. All these can be done within the app, thereby helping the user save the data consumed by using multiple apps and browsers to carry out these transactions,” he said.

Speaking also at the workshop, Mrs. Tolulope Adedejian, Founder of MrsCEOnaija.com, online female-centric blog, said the organisation was established to help raise financially empowered females for more balanced homes and community, by inspiring, coaching, enabling and facilitating women to have enhanced sources of income, either through career progression or business start-ups.

Other speakers at the event include the Director of Future Software Resources Nigeria Ltd; CEO, Bestman Games Ltd, Mrs. Nimi Akinkugbe; Commercial Director, House of Tara, Ms Ada Iwugo, and Event and Partnership Coordinator, Jobberman, Mr. Jaiyeola Ayodeji David.

The event also featured exhibitions by the sponsors, including WeChat whose team took the students through the process of creating an app at no cost for their future businesses on WeChat.   

About WeChat

WeChat is the world’s fastest-growing social communication app with more than 468 million users globally. It provides a central point of control for users to share voice, photo, video, text messages as well as transact for free across their entire social eco-system – on and offline. Through Official Accounts, WeChat allows brands to deliver rich, high-touch content experiences to engage with and grow their communities – on and offline.