Leading
telecommunications services provider, Airtel Nigeria, has announced a strategic
partnership with leading mobile phone maker, Apple, to officially unveil the iPhone
5s in Nigeria.
With
this announcement, Airtel becomes the first mobile telecommunications services
provider in Nigeria to officially seal a partnership deal with Apple.
The
partnership will offer telecoms consumers across the country an opportunity to
purchase the iPhones in Airtel showrooms nationwide or from the outlets of its channel/retail
partners including Slot.
Speaking
during an event to unveil the iPhone 5s in Lagos, Chief Executive Officer and
Managing Director, Airtel Nigeria, Segun Ogunsanya, described the company’spartnership
with Apple as the coming together of two great brands, saying the partnership
is a demonstration of Apple’s trust in Airtel and indeed in Nigeria.
He
added that the partnership underscores Airtel’s unwavering commitment to its
vision of becoming Nigeria’s number 1 mobile Internet service provider.
“At
Airtel Nigeria, we believe that the future of mobile telephony is mobile
Internet and so we are repositioning to revolutionize this landscape with
innovative value offerings and strategic partnerships.
“Our
partnership with Apple is a glowing testimony to our desire to lead with
Internet. Our enviable track record also provides us a leverage to empower more
Nigerians to enjoy super-fast Internet services on their devices and mobile
phones on the Airtel network,” he said.
Ogunsanya
also noted that Airtel is currently embarking on a wide-scale expansion,
modernization and transformation of its network.
“Our
goal is to ensure that telecoms consumers enjoy the best experience on VOICE,
VISUAL and VIDEO as they engage and connect with friends and family members as
well as transact their businesses on the Airtel network,” he said.
The
iPhone 5s is described by telecoms pundits as the most forward-thinking
smartphone in the world. iPhone 5s sets a precedent, with an amazing amount of
technology in a remarkably thin, light design. It builds on that achievement
with Touch ID — a fingerprint identity sensor. An A7 chip with 64-bit
architecture. An even more impressive iSight camera. And ultrafast LTE
wireless.
Customers
who wish to purchase the iPhone 5s can also buy the device from the retail
outlets of Apple’s official distributor in Nigeria, Core Group Africa (CGA).
The
launch of the iPhone 5s held at the Civic Centre in Victoria Island, Lagos and
it attracted several telecoms consumers including prominent journalists, select
youths, Airtel’s channel partners and other stakeholders within the telecoms
value chain.
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