UAC LAUNCHES MINI GALA

As part of its strategic thrust for brand building and extension, UAC Foods Limited, a joint venture business between UAC of Nigeria Plc. (a leading indigenous conglomerate in Nigeria) and Tiger Brands Limited (A South Africa Leading Food Giant) has introduced Mini Gala Sausage Roll, a new SKU targeted at children as an extension to the Gala brand which is the first and the leading brand in the sausage roll category in Nigeria.

The new Gala Mini Sausage Roll was unveiled to a cross section of students gathered at the Gbagada Senior Secondary School, Gbagada, Lagos recently during the rounding off ceremony of the  Free Weekend Classes organized as part of the Goodness League Initiative of UAC of Nigeria Plc for Students in Lagos State in line with the “Doing Good” platform of the group.
Speaking during the unveiling of the new SKU at the event, the Managing Director, UAC Foods Limited, Dr. Tawanda Mushuku, explained that the introduction of the new Mini Gala Sausage Roll is in response to the yearnings of the teeming Gala consumers obtained through constant consumer research and feedback mechanism.
“As a consumer focused company with an obsession for identifying and meeting the needs of its teeming consumers, UAC Foods Limited have identified the need to introduce your delicious yummy Gala Sausage roll in a pack size that is just right for you and very friendly to your pocket” he said.
He noted that the company appreciates that students spend a substantial part of their day in the school and naturally will need something, nutritious, filling and affordable to munch to keep them going and focused till the class sessions are over for the day hence, the introduction of the Mini Gala Sausage roll.
While announcing that the new Mini Gala Sausage Roll would be sold for just Twenty Five Naira (N25) only, Mushuku assured that the new SKU is of the same best quality which Gala Sausage roll is reputed for with 100 percent pure beef filling.
Also speaking on the introduction of the new Gala SKU, the General Manager Marketing, UAC Foods Limited, Mrs. Joan Ihekwaba revealed that the Gala Sausage Roll brand is the only sausage roll brand with 100 percent pure beef filling and enriched with vitamins and minerals for consumers’ healthy growth and development.
Ihekwaba added that the Gala brand team will ensure that the new Mini Gala Sausage roll is made available to schools through the company distribution network and also provide Supreme Lolly as a drink accomplishment that is affordable for the maximum enjoyment of the target consumers.
Gala has remained the nation’s leading street fighter and number one sausage roll brand that has been providing refreshment for Nigerian consumers since 1962.