FBN Holdings Rebranding: refreshed identity to customers

In its continuous rebranding exercise, FBN Holdings, owner of First Bank and other subsidiaries, last week unveiled a refreshed brand identity. Still maintaining its traditional logo of elephant, which symbolizes strength and size, FBN now presents a redesigned head of a matured and focused elephant. The hidden large body of the elephant, it said, represents the subsidiaries of the group.

In the refreshed identity, it raised the head of the motion and ready to achieve elephant with focused eyes, which Folake Ani-Mumuney, head, marketing and corporate communications, First Bank, explained “with us in their corner, every financial challenge they face, they can face with their head held high.”
The background deep-blue color, she said, represents momentum, innovation and evolution. “These principles ensure that we continue to develop solutions that are at the heart of all the customers’ challenges. The raised foot of the elephant is a promise that we will always put our best foot forward for each and every one of our customers.
“The adoption of complementary colors platinum and gold into our logo, precious metals identified with value, serves as a reminder of the inherent value and durability of our brand. Our brand refresh marks a renewed promise to all our stakeholders – a promise to continue to set the gold standard of value and excellence in financial solutions across sub-Saharan Africa.
“The elephant is the respected and instantly recognizable icon of our brand identity and as such, we have retained the elephant. We have however re-ignited this iconic symbol with a number of enhancements that communicate a robust evolution relevant to today,” Folake further said.
The new corporate identity has been designed to ensure that the FBN Group continues to be at the forefront of the African financial services industry.  The Group is on a definitive mission to build a strong global presence in order to reinforce that leadership position while constantly striving to find better ways to service customers and drive growth.
The new corporate identity has been designed to ensure that the FBN Group continues to be at the forefront of the African financial services industry.  The Group is on a definitive mission to build a strong global presence in order to reinforce that leadership position whilst constantly striving to find better ways to service customers and drive growth.
The iconic African elephant has been a robust symbol of strength and growth for First Bank, FBN Holdings and all its subsidiaries, establishing the organization as a clear leader in the financial services industry.
Speaking at the unveiling programme, Bello Maccido, CEO, FBN Holdings, said “the refreshed FBN Group’s identity is an important milestone and the culmination of much hard work.