The
Ribena-Tetra Pak joint recycle project tagged “Drink it, Flatten it
& Bin it” campaign has continued to receive commendations from
educators in Lagos State. The recycling project which kicked off
recently has rapidly reached a high level of acceptance with both pupils
and their teachers because of the practical lessons that the project
brings to fore.
Mrs.
Ogundipe Love, who is the Head Teacher of Dansol Nursery and Primary
School – one of the schools participating in the project, said, “the
Ribena-Tetra Pak ‘Drink it, Flatten it & Bin it’ project is a very
laudable campaign because in Nigeria, we lack the culture of recycling
where everything we use, we just throw away even when we can still make
something useful from it. The project brings home the lessons of
recycling to the children in a very practical way. For example, the
project, since it was launched in the school, has helped the children to
be more conscious of the environment.”
The
creativity that the project has encouraged in the children is a major
part of learning in the opinion of Mrs Edith Ikwor, who is the Head
Teacher of Tender Stars School. She said, “the Ribena-Tetra Pak ‘Drink
it, Flatten it & Bin it’ is more than just a recycling project as it
is helping to stimulate the creativity in our pupils. Children are
always excited about any opportunity to learn new things, exercise their
minds and express themselves and I think that this project touches on
all. The project teaches vital lessons about the environment and gives
them freedom to express themselves creatively through the art and craft
exhibition. It has really added value to the school”.
In
capturing the impact of the project on the pupils of Vicsum Schools,
Mrs M. O. Soyemi, said, “the children are very excited about the
Ribena-Tetra Pak ‘Drink it, Flatten it & Bin it’ program. They are
really looking forward to flattening and binning as many packs as
possible. They are also working on ideas for the art and craft aspect of
the project. it is our joy to be part of a program that is having such
positive impact on the future generation”.
The
Brand Manager of Ribena, Mr. Olawale Akanbi shades more light on the
objective of project by saying, “The ‘drink it flatten it and bin it’
Campaign is of considerable significance to both GlaxoSmithKline
Consumer Nig. Plc and Tetra Pak (West Africa) Limited, as corporate
organisations. We are looking beyond today. We are focusing on the
future. We see the present young generation becoming more environment
conscious. We see them growing to be responsible adults based on the
lessons that this recycling campaign will teach them. If campaigns such
as these had been undertaken in the past, we wouldn’t be where we are
today. So, we are excited about doing this and we are also excited about
the long term impact it will have on our environment and the larger
society.”
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