Diamond Bank Rebrands, Set to Open 70 New Branches

The Group Managing Director, Diamond Bank Plc, Mr Alex Otti, has announced the transformation of the bank with the unveiling of new corporate colour to attract customers.
At the unveiling on Wednesday, Otti said to ensure visibility of the bank to customers and prospect, the bank new look was informed by the need to ensure that the bank can easily be noticed by customers who often pass by the branches before realising that they had bypassed Diamond Bank hence a new logo, new wordmark and shortened brand name along with a new tagline-”your bank” based on the original colour palette. “It is a little refresh. It doesn’t change much of the Diamond colour. Diamond has several colour. We have chosen this grid colour. We will implement the colour from branch to branch.
Its not a day thing. We want to be visible hence the need to change the colour,” he said. With strong financial base but restrained number of branches, the bank said the transformation is not about colour rebranding, but added that within the space of three years, Diamond bank will increase the number of branches to become more accessible by depositors who are yearning for Diamond Bank.
“In addition to physical branches, we also have other transaction channels such as Ebanking and we are the only bank that issues ATM free of charge,” said Otti. The bank affirmed that the use of lemon green, magenta and blue are attractive enough to notice the new identity.