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Steve Evans to chair 2012 LAIF Awards

The Executive Board of the Association of Advertising Agencies of Nigeria (AAAN) has concluded plans to hold the 2012 edition of LAIF Awards. Multiple award-winning and respected CEO of ETISALAT Nigeria, Mr. Steve Evans, will chair the grand finale and award dinner scheduled to hold on November 3, 2012 at the prestigious Federal Palace Hotel, Victoria Island, Lagos.
The theme of this year’s awards is The best of LAIF.
The LAIF awards was instituted in 2006 by the AAAN with the aim of recognising, rewarding and fostering creative excellence in all areas of marketing communications. An international status award, LAIF Awards has continuously promoted Nigeria’s creative potentials in the international circle as well as recognise outstanding creativity and created an avenue for the celebration of world-class ideas.
One of the newly introduced categories is the Young LAIFERS Award. This category is aimed at promoting excellence in brand strategy development as well as encourage craftsmanship in young practitioners. Participants in this category are young practitioners who are below 30 years of age, working within a recognised advertising organisation.
The president of the association and the outgoing chairman of LAIF Management Board, Mrs. Bunmi Oke, noted that the LAIF Awards is the most credible creative rating in the Nigerian creative industry.  She also stated that the awards would expand to West Africa by the next edition and the African continent thereafter. Although some African countries have indicated interest in participating, she stated that the LAIF Management Board was considering the logistics and will open entries for a West   African category for next year’s edition.

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